How to Sustainably Improve Profit Margin at Your Software Development Agency
Improving your margin is an exercise in balancing costs against the tactics you are using to generate revenue while continually working to make your team more efficient.
This article contains a list of B2B SaaS examples that will help you learn what kind of software can be built using low-code platforms. And also give you ideas on which B2B SaaS companies can be created using the low code tools.
Generally, every app consists of the frontend/visual and the backend/database parts. With low-code technology, you can build both. All you need is a browser, and you can start creating SaaS software.
B2B (business to business) SaaS (software as a service) is a product built by one business to be used by another. The main purpose is to solve a specific business problem for which it's more affordable to pay a small fee for using it than implementing the solution from scratch.
This software product often lives in the cloud and is accessible through a browser and/or app. And the business is paying a subscription fee for using it.
The three most popular pricing models are:
They are usually charged every month.
Fixed price means you get all or nothing. There is one price you pay, and you get all the features. This is quite a simple and predictable payment method.
Freemium + tiers is a model where you get the basic set of features for free, and each subsequent tier unlocks more and more features.
Usage-based means you only pay for what you use. This can be per second of video processed, the number of API calls, the size of the data accessed/downloaded, etc.
API can be SaaS, but not every API is a SaaS. If you build an API that you use in your app, that's not a SaaS. But if you restrict and sell access to this API, it's a SaaS. The SaaS can also be just frontend, but usually, it's the combination of backend and frontend.
Whatever you decide to build, the fastest way to build B2B SaaS is by using low-code technology.
Low-code platforms allow you to build a B2B SaaS product 3-5X faster than it would be normally possible with traditional programming. This is great for reducing time to market and making your entire project more competitive.
App Builder tool is used to create web applications using drag-and-drop functionality. It can easily connect to any database you choose. The entire interface is very intuitive to use, and the learning curve is extremely fast.
8base Backend allows you to create your database in record time. You can create tables through a graphical interface in your browser, and it works out of the box. Specifically, all the default endpoints are automatically created, and your backend is ready to use.
Overall, the low-code technology allows you to build scalable web applications effortlessly. This (literally) means you get scalability out of the box without having to do anything to make it scalable. And your B2B SaaS company is ready to handle everything from one to a million users (and beyond).
Every example below is also a B2B SaaS case study. And you can see how using a low-code solution played a key part in lifting the project off the ground.
Livo is a property management SaaS software in the real-estate sector. Among other things, it allows you to sort out the waiting list of potential tenants based on move-in date and lease duration.
This results in a better rental experience for prospects while increasing the profitability for the owners and operators.
The most important thing for Livo was to build their first version of the product fast. Which was possible using low-code technology. But they also wanted to build a version that would never have to be rewritten because it was created on a solid foundation the first time.
LeadVolt is an insurance-tech company that built its SaaS using a low-code platform. Its founders are insurance industry veterans who recognized many inefficiencies in the market.
For example, even though there are plenty of CRM solutions on the market, none of them are tailored for the insurance industry. And because of that, a lot of opportunities and profits were missed.
To fix that problem and make lead tracking (as well as agent performance tracking) easy, LeadVolt was created.
Accurately tagging digital photos with people, places, objects, and activities is not an easy task. PhoTag decided to solve that problem using computer vision and machine learning.
This is a massive problem for media organizations with a large number of images. Because searching through photos can only be quickly done if proper tags are included. But adding those tags is a very slow process when done manually.
An additional benefit important for professional photography is rights management. So you can easily track which digital photo can be used for what purpose.
collabtogrow is a B2B SaaS product that manages strategic alliances between companies. A task that is currently handled through spreadsheets and presentations.
This leads to data inaccessibility and out-of-date information for many stakeholders. But with collabtogrow, even big companies with very different systems and security protocols can collaborate with ease.
Tradeblock is a platform that allows you to trade/barter the collectibles (like sneakers) and not just buy and sell. And the key ingredient was in allowing users to showcase their collection.
Building this platform using low-code tools was crucial because of the founders' time limitations. As if building this product part-time wasn't tricky enough, other competitors were also competing for a piece of the action.
Being first, progressing fast, and at the same time having solid and scalable architecture was only possible with low-code. Without it, Tradeblock might not have succeeded at all.
Cobuild Lab and BLDR are two agencies that recognized the power of low-code platforms in their business. Because the additional speed they get puts them in front of other agencies. And this is a great example of how better tools can make you more competitive.
As an agency, it is not enough to be fast. You also need to deliver a product based on the customer's specifications.
And luckily the low-code platform is not inhibiting development in any way. So it's completely customizable and allows you to develop everything you could develop through traditional programming.
Low-code technology is rising to the top as the next industry standard. More and more applications are going to be developed with these new tools.
On the other hand, every new project that doesn't use low-code will be at a disadvantage:
We are slowly getting to a point where not using low-code tools is like not using code libraries or higher-level languages. As if you decided to implement everything in C or Assembly language.
If you wouldn't try this today with your current project - why would you use traditional programming on your next project?
For a deeper dive into the pros and cons, refer to the low-code vs. programming article, where you can see the clear benefits of using these tools on your next project.
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