Micro SaaS is a relatively small piece of software designed to solve a specific problem, usually in a niche market. It is called "micro" because it has a very narrow set of features.
However, that doesn't mean the problems it solves are small or unimportant. Nor does it mean only a few people can use it. Micro SaaS can be used by millions of people. For example, there are SaaS services that allow users to build a simple landing page with a list of links to other channels and products. And those SaaS solutions have millions of users.
Bottom line, micro SaaS is an excellent way to quickly create a functional business — one that doesn't require large investments or a lot of time before hitting the market.
Micro SaaS stands as a testament to the adage, "Do one thing, but do it exceptionally well." These streamlined, hyper-focused software solutions address specific pain points within niche or even broad markets. While they may lack the extensive feature sets of larger SaaS platforms, they make up for it in agility, efficiency and a razor-sharp focus on user needs.
By zoning in on unique challenges that larger platforms may overlook or deem too specialized, Micro SaaS businesses can carve out their own substantial and often fiercely loyal user base.
In essence, Micro SaaS serves as a highly targeted, low-barrier entry into the SaaS landscape, enabling rapid deployment and quicker ROI. It's a game-changing approach for entrepreneurs aiming to hit the ground running without the weight of complex infrastructures.
Usually, building a SaaS (Software-as-a-Service) includes creating a wide set of features that cover many different use cases. And micro SaaS is usually used in small niche markets because that's where the most opportunities hide.
Big SaaS solutions try to appeal to a broad audience through the use of "generalistic" tools. And while this is a fairly successful approach, many problems in niche markets aren't adequately solved. People often use these generalistic tools because that's the best they've got and not because that's what they really want or need.
This means there are a lot of business opportunities for Micro SaaS in niche markets. You can learn more about these opportunities in this SaaS ideas article.
Vertical SaaS, which is industry specific, is not necessarily a micro SaaS. For example, if you build a CRM for the insurance industry like LeadVolt, it's definitely not a micro SaaS.
Generally speaking, CRM can never be classified as a micro SaaS due to the minimal set of required features (which is sizeable).
On the other hand, a simple landing page builder with just a few simple features can be classified as a micro SaaS, regardless of its use in a single niche or by a wide audience in various industries. This is also known as horizontal SaaS.
Niche SaaS is very similar to vertical SaaS because it targets a specific industry. However, its targeting is even more specific. For example, a SaaS can be custom-made for a certain geographical location.
Let's say we're talking about software for the trucking industry. You can easily imagine some operational differences between driving in the cold north of Canada vs. the scorching deserts of Egypt.
However, this hypothetical software can still be a full-featured SaaS. Just because some solutions are hyper-niched doesn't automatically mean we're talking about micro SaaS.
Creating a successful Micro SaaS business is all about finding a great opportunity and producing an even greater application to fill the need. Here are some ideas for Micro SaaS products we brainstormed for this blog post.
Picture a Micro SaaS that focuses solely on streamlining the employee onboarding process for HR departments. Unlike broader HR software platforms, this tool would automate the creation and tracking of onboarding checklists. It could integrate with existing HR systems to pull in new hire information, then automatically generate a checklist of tasks, required documents and orientation schedules. Managers and HR could track progress in real-time, ensuring that no critical steps are missed and that the new employee is set up for success from day one.
Social media platforms offer native analytics, but what if there were a Micro SaaS solely dedicated to identifying the optimal times to post content? Using machine learning algorithms to analyze engagement metrics across various platforms, this tool would provide specific, real-time recommendations for when to post to maximize reach and engagement.
Cart abandonment is a significant issue for e-commerce businesses. A Micro SaaS focused on this problem could send automated, personalized follow-up emails to customers who leave items in their carts without completing a purchase. The platform could even offer flash discounts or incentives to encourage conversion, tracking the efficacy of these strategies to continuously refine its algorithms.
Each of these examples demonstrates the core of a Micro SaaS idea: pinpoint a specific problem, then solve it exceptionally well. The focus and agility of these platforms make them not only viable but often highly profitable businesses that can scale rapidly.
Low-code technology is a game changer. With a super-short learning curve, developers can 3x their productivity within 1-2 days of trying it out.
Low code allows solo developers to:
And this makes it a perfect match for building a micro SaaS software business where speed and innovation are of paramount importance.
Nothing is preventing a micro SaaS from becoming a full-fledged SaaS software business. In fact, micro SaaS is a great way to start a SaaS business.
Initially, you make a small bet on the most important feature. And if your assumptions are correct, the market will reward you with numerous users.
When you know you're on the right track, expanding your micro SaaS to include more features is much easier and way less risky. Until one day, you realize it's no longer "micro".
Usually, a micro SaaS will take anywhere from 1 to 2 months to build. However, using low-code technology, that time can be shortened to merely 1-2 weeks.
This goes to show how disadvantaged a project really is in the marketplace when it's not using low code.
And if you want to see what else can be built with low code technology, check out an article that contains various B2B SaaS examples.
Low-code technology is, by far, the fastest way to build micro SaaS projects.
Micro SaaS already has the lowest risk when creating a new product, plus it's reduced even more with low code. Because now you can create it faster and more cost-effective than ever before.
Your product can reach the market sooner, and the feedback loop between an idea and customer reaction can be as short as one week. This means low code can accelerate innovation like never before possible.